
Criteria
A
The 4p’s Of Marketing
Research table



What makes a company succesful?
Product analysis


Recipe analysis

After asking people about their preferences, we can see that more than 60% of the people we asked want milk choclate, 1/3 of people like dark chcolate and only 1 person wanted white chcoclate. Additionally, the majority of people would lioke the price to be £2.50, however some people think it should be less. As well, most people think we should have additonal toppings however other think that its not necessary. Finally some feedback we recieved is that we should have different combinations such as having a flavour with all chocolates, and if people want additional toppings (such as nutella), then we should charge a small fee to extra to ensure we are making profit.
Research analysis

